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It uses the news tag to make you think they’re serious with news, but they’re not.”Įarly in the conversation and at different times, Udeme admits it’s been crazy keeping tabs on what the over hundred thousand registered users publish. We want people to have this news as fast as possible, he chips in.Īn analyst I spoke to earlier believes that “Every media publication is their competitor. Udeme says Opera News has only two competitors: Facebook and Twitter. Also, the app is data saving, since data is expensive in Africa.” He says, “Normally, when people see a story, they want to go check if it’s correct on other sites, but with Opera News, the beauty is that it’s all on the same platform. When I asked what was driving the growth of Opera News, he attributed it to the user-tailored content. He says it offers a Twitter-like experience, but unlike Twitter, it’s easier to understand. He describes it as an interactive channel that recommends content to you based on your interests and lets you talk to other Opera News users. Imagine a grandmother who is educated and has some experience to pass on to the younger generation of women via an opinion piece she will most likely not go to a media house.”įollowing Opera News Hub is Squad, a recent feature launched to foster a community experience. He goes on to explain this by saying, “Some people might have stories they want to share, but you might not take those kinds of stories to a traditional media house because they could ask you to pay money for it to be published or not accept it. In 2019, motivated by the desire to do more, the Opera News Hub launched to give people jobs first and feed its users with diverse content. Opera News first launched in Nigeria and Kenya in 2018 and then expanded to other markets like Egypt, South Africa, and Ghana in 2019. It was launched to provide a platform for smaller players on the street to share stories on what’s happening close to them,” he says. “Opera News was born out of identifying an unmet need in the content industry. TechCabal recently spoke to Collins Udeme, the Editorial Manager for Opera News in Nigeria, to understand its journey. In terms of monetization, its revenue grew by 70% last year. With over 200 million monthly users, it’s already the biggest content publisher platform in Africa, with roughly 10,000 Opera News Hub stories every day. Since it launched in 2018, Opera News has quietly made significant strides in Africa. Citing the announcement of when schools were opening this year as an example, she laments that a news story on Opera News said schools would not be opening, but they were.
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She later complains that she’s tired of mostly seeing stories that are not true or misleading.
OPERA NEWS ANDROID
Her tech-savvy teenage son, who is listening to our conversation, confirms that it came pre-installed on her android device. She says she just found it on her phone and started using it. Seun* is a 55-year-old teacher who uses Opera News to stay informed on current events.